News Articles

4 Simple Steps to Creating Powerful Press Releases Press releases and news features are used by numerous companies, established and startup, to help build credibility around the brand. This article will highlight the importance of this…

50 Small Business Marketing Ideas for 2024 Creating a strategy to boost your online presence may feel overwhelming, but if you’re a small business owner with little experience in online marketing, I’ve got you covered. As the…

Capitalizing On Self-Publishing in Today’s Market In an era where traditional publishing paradigms are shifting rapidly, self-publishing has risen in usage among aspiring authors, entrepreneurs and businesses seeking new revenue streams and strategic advantages. The self-publishing…

Half of small business owners lack a marketing strategy for 2019 A new survey of small and medium business (SMB) owners from marketing automation software firm Outbound Engine offers insights on revenue growth and marketing efficacy, as well…

How press releases and news features benefit businesses Press releases and news features can positively affect business income in several ways. Firstly, they can help to raise brand awareness. When a company sends out a press…

Press Release 101: Why is It Important for a Brand? Depending on planning and execution, press releases can make or break a brand. According to data from Early-Stage Marketing, 84% of businesses believe that a press release is…